Consumer self construal
WebDec 1, 2024 · Drawing from the social-functional perspective, this research explored the differences in consumers’ responses to two types of spokesperson’s smile: broad and slight. The authors identified two boundary conditions: consumer self-construal (independent versus interdependent) and relationship norm (communal versus exchange). The results … WebAug 1, 2024 · The authors propose that consumers’ increased self-focused attention promotes their relative reliance on affective feelings when they make decisions. The authors test this hypothesis in a variety of consumption domains and decision tasks, including real-life, consequential charitable donations.
Consumer self construal
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WebJun 1, 2003 · Experiment 1 showed that individuals whose interdependent selves were activated were more risk-seeking in their financial choices and less risk-seeking in their social choices than were those whose independent selves were activated. The size of the consumer's social network mediated these effects. WebPursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation ... This research examines how self-construal (i.e., …
WebJul 13, 2024 · Definition. Interdependent and independent self-construals refer to different cognitive representations of the self that people may hold. Those with an independent … WebJan 10, 2024 · Thirdly, self-construal plays a moderating role in the influence of product types on consumers’ travel intentions. Similarly, the emotional responses also play a full mediating role in product type and self-construal on consumers’ travel intentions, and the arousal of interest plays a partial mediating role.
WebSelf-Construal and Its Implications for Marketing 1. Introduction. Self-construal was first proposed by Markus and Kitayama in 1991 about people’s understanding of the... 2. The … WebBuilding on theories from psychology and information systems domains, this research proposes that a user's self-construal and trust are two relevant factors that interact …
Extensive research shows that people may possess an independent or interdependent self-construal (e.g., Markus and Kitayama 1991). People with an independent self-construal identify themselves as autonomous and independent from others, whereas those with an interdependent self-construal view themselves as … See more Deceptive advertising is defined as message distortion resulting from the falsification or omission of relevant information with the … See more H1 and H2 argue that interdependents (versus independents) would demonstrate greater acceptance of deceptive advertising as they … See more Our intuition draws from extensive self-construal research showing that self-construal influences one’s context-dependency. Specifically, an independent self-focus evokes a … See more healthy carbs for pregnant womenWebOur mission is to provide excellent customer service from our first contact through the end of every project and to exceed your expectations. Serving Northern Virginia for over 30 … healthy carbs for weight liftingWebMay 11, 2024 · The above results indicate that, in the context of the pandemic, consumer self-construal influences pandemic-related emotions, and in turn consumers’ tendency to isolate themselves. Implications for marketers and society were discussed from the perspective of economic and sustainability goals. healthy carbs for kidsWebSelf-Construal, Consumer Behavior, Marketing 1. Introduction Self-construal was first proposed by Markus and Kitayama in 1991 about people’s understanding of the … healthy carbs for vegansWebMar 1, 2014 · situationally activated self-construal on consumer new product adoption. Participants, Design, and Procedure Eighty-six undergraduate students (46 males; M age = 24, SD = 5) from a major ... motor relyWebAug 1, 2007 · Under interdependent self-construal, brand country-of-origin connection is more important. ... DESIGNED TO TEST A METHODOLOGY FOR MEASUREMENT OF SELF-CONCEPT AND CONSUMER BEHAVIOR IN COMPARABLE ... healthy carbs food list for diabeticsWebGender, Self-construal and Impulse Buying Behavior of Young Thai Consumers. Asian Journal of Business Research. Continue Reading. ... Journal of International Consumer Marketing. Deliberate Self … motor renewal tax